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This idea entails partnering up with an already established clothing brand to pioneer the development and distribution of beach volleyball’s brand new line of sport-specific apparel. While, of course, simultaneously assisting in the creation of new athletic superstars for the mainstream media to market. If possible, it would represent a transcendent moment in our sport’s history.

Brands like Nike, Under Armour, Adidas and Asics have the market share and reputation as leaders in performance-based athletic apparel to capitalize on exactly this type of opportunity. Whether they share my somewhat altruistic vision is an entirely different story. For the rare chance they stumble across this glorious project, I’ll break it all down for them.

Why it’s important to create a legitimate line of beach volleyball apparel…

- Reestablish our very own consumer merchandise industry.
- Stop contributing to the billion dollar surf industry.
- Branding. Brands make superstars, not sports. 
(E.g. Nike made Michael Jordan, not the NBA; Quiksilver made Kelly Slater, not the ASP World Tour; Lacoste made Andy Roddick, not the ATP Tour–the guy has won only one  major in his career.)
                   
Why an established brand in the marketplace is the perfect fit…

- Leaders in the sports performance industry.
- Notorious for performance-based clothing and a working knowledge base regarding breathable, moisture wicking materials comprised of high-grade polyesters, nylons, cottons and elastomers.
- Established market share would allow readily available distribution and mass marketing.

Why the AVP is appealing…

- Established audience/fan-base waiting for something to set them apart and “define” them.
- Ability to create a line of performance-based clothing specific to and synonymous with beach volleyball.
- A line of apparel that will also attract and embrace up and comers from club beach teams as they aspire to become professionals like their idols.  

Why indoor club is also appealing…

- AVP is creating and establishing its own line of club-based indoor volleyball apparel.
- The 2010 AVP club uniform pilot program already includes 1,200 girls across the country and is ready to establish itself as the premier indoor volleyball apparel line.
- There are over 400,000 junior club volleyball players currently in the United States.
- Each player spends an average of $200 per year on clothing and equipment.
- Line currently includes a performance long sleeve black jersey, a performance short sleeve jersey, performance spandex, black warm-up jacket, black warm-up pants and a custom AVP backpack.

The Benefits…

- The timing has never been more ideal to corner the market and own the merchandising rights to the entire sport of volleyball.
- Sand Volleyball is set to become a NCAA Division 1 sport in 2011 and will need sponsored uniform production.
- Increased global brand awareness, market share and overall profits.
- The chance to become a part of volleyball history.