Currently Browsing: Short Report
The Short Report
The Short Report A detailed account of every thought, idea, conversation, meeting and word sent to print regarding the creation of a brand new line of beach volleyball apparel for the AVP in 2011. From its inception to its production. Like most ideas, it all started with a conversation on the road at...
Plastic Clothing
Funny, I don't remember seeing her at the 6-Man... Here’s an article from both Volleyball and DiG Magazine back in 2006. I thought I would share it because it’s pertinent to my current project, The Short Report. Plastic has been making beach volleyball apparel for as long as I’ve...
AW Performance Short Review
Aaron Wachtfogel, official product tester, short reporter and author, has been nice enough to provide feedback regarding comfort, fit, breathability and materials used for three pairs of high-performance shorts. His recommendations will be taken into consideration once production breaks ground on beach...
Elastic Waist: A Tribute
I kicked it off Friday by initiating the debate with Part 1: Elastic Waist or Die! It’s a light summer read. On Tuesday, I got pushed back in the rotation behind a giant Rockstar, destroying my numbers, so there’s a distinct possibility you may have missed Part 2: Volleyshorts or Die? This...
Benefits of Outsourcing Volleyshorts
AThis idea entails partnering up with an already established clothing brand to pioneer the development and distribution of beach volleyball’s brand new line of sport-specific apparel. While, of course, simultaneously assisting in the creation of new athletic superstars for the mainstream media...
The Future Prototype
What the new AVP high-performance beach volleyball concept short will consist of:  - Collaboration of two styles: water shorts and gym shorts.- Breathable, moisture wicking, comfortable, durable and lightweight but not light enough to no longer hold their shape.- Comprised of exactly the right blend...
AVP Apparel – Take 2
Whoever created this shirt should be prosecuted for the death of our apparel industry. 20 to life... Have I already written about this topic? Yes. Was it quite recently? Yes. Am I willing to overstate the already overstated? Yes, yes I am. I returned to Dick’s Sporting Goods a little over a week ago...
Apparel for the New AVP
French styling for the sand... I’ve been meaning to write something for quite a while regarding the apparel worn by athletes on tour and how it’s not helping build a volleyball-based style or brand for the sport to market and sell. Instead, we keep contributing our hard-earned dollars to...